Appalachian Mountain Dreams

Mast General Store – Since 1883

This is where I wish I was right now. A bottle of ginger beer and a rocker on the back porch of the Mast in Valle Crucis…

Nestled in a secluded mountain valley, you’ll discover spectacular foliage, rustic countryside and a place Charles Kuralt calls, “… a destination.” That place is the Mast General Store in the rural historic district of Valle Crucis. Since 1883, we’ve been outfitting the Appalachians with traditional mercantile goods, comfortable clothing, rugged footwear and quality outdoor gear for all mountain seasons. When in the North Carolina High Country, we invite you to warm up by the potbellied stove, mail a letter at the corner post office, and discover for yourself why…..

Mast General Store – Since 1883